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4K Movies on the New Apple TV Will Probably Cost Way Too Much 4K Movies on the New Apple TV Will Probably Cost Way Too Much

Apple is gearing up for its annual product announcement in September where it will reportedly debut a more expensive iPhone and a new 4K Apple TV. Apple wants to be able to tell customers that they can get 4K movies for a slightly less-extortionate price than its competitors are offering, but movie studios hate this…

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