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A 2020 G.I. Joe Movie May Be the Start of Hasbro's Cinematic Universe A 2020 G.I. Joe Movie May Be the Start of Hasbro's Cinematic Universe

Paramount Studios just set the dates for a slew of new tentpole films for the coming years, all of which are themed to Hasbro properties.

Uh, Is This Transformers Toy a Trump Supporter? [Update] Uh, Is This Transformers Toy a Trump Supporter? [Update]

Donald Trump’s presidency has seen the words “Make America Great Again”—a.k.a. MAGA—plastered all over the U.S., from placards to stickers to the infamous red hats. One of the last places you’d expect to see it, however, is on the side of a toy Transformers car in an alien language. And yet, it seems here we are.

Don't Preorder Video Games Unless You're An Alternate Dimension Pony-Person Don't Preorder Video Games Unless You're An Alternate Dimension Pony-Person

In the first episode of Hasbro’s My Little Pony: Equestria Girls animated series, a pony who transformed into a human after passing through a dimensional portal waits in line for a new video game. What happens next challenges the notion that preordering video games is bad.

The Biggest Transformers Battle In Titans Return Next Week The Biggest Transformers Battle In Titans Return Next Week

The partnership between Hasbro and Machinima that gave us last year’s Transformers: Combiner Wars series bears new fruit next week, when Titans Returns brings some of the largest disguised robots in the toy box out to play.

Krypton Casts a Major Superman Villain Krypton Casts a Major Superman Villain

Jason Momoa talks about evolving Aquaman through Justice League and beyond. Jon Bernthal teases Frank’s relationship with Micro in The Punisher. Chris Hemsworth discusses what Ragnarok leaves for Infinity War to pick up on. Plus, Nightwing’s director on casting Dick Grayson, and Deathstroke returns in new Arrow…

A Hilariously Animated Hulk Mask, and More of the Most Fun Toys of the Week A Hilariously Animated Hulk Mask, and More of the Most Fun Toys of the Week

Welcome back to Toy Aisle, io9's weekly roundup of the best toys floating around the internet. This week, Lego resurrects an iconic set, the Flash dashes into Hot Toys’ Justice League range, and yes, the Porgs continue their endless march across Star Wars merchandising mania. Let’s take a look, shall we?

The First Trailer for Netflix's Stretch Armstrong Cartoon Introduces Us to Earth's Stretchiest Heroes The First Trailer for Netflix's Stretch Armstrong Cartoon Introduces Us to Earth's Stretchiest Heroes

When it was first announced, we were unsure what to make of Netflix’s latest venture being a resurrection of Stretch Armstrong—and not just that, a resurrection of the toy classic as a new superhero squad of elongated teenage misfits. Now we’ve got our first look at Stretch Armstrong and his, err... Flex Fighters in…

The Darkwing Duck Action Figure You've Always Wanted, and More of the Best Toys of the Week The Darkwing Duck Action Figure You've Always Wanted, and More of the Best Toys of the Week

Welcome back to Toy Aisle, io9's weekly round up of all the fabulous new toys just waiting to drain our wallets of their precious monetary fluids. This week, Hot Toys tackles The Last Jedi’s most important characters, plus a patriotically posable Captain America, and even stranger Stranger Things board games.

The Mother of All Transformers Dinobots, and More of the Best Toys of the Week The Mother of All Transformers Dinobots, and More of the Best Toys of the Week

Welcome back to Toy Aisle, io9's collection of the coolest toys and merchandise we’ve seen this week. This time we’ve got some seriously cool Dinobots, some very weird Justice League cars, and an impressive (most impressive) recreation of Darth Vader’s iconic helmet. Check it out!

Even More Wild Star Wars Figures And More of the Coolest Toys of the Week Even More Wild Star Wars Figures And More of the Coolest Toys of the Week

Welcome back to Toy Aisle, io9's weekly roundup of the coolest collectibles around. This week: Star Wars! Sure we just got a whole bunch of them last Friday, but somehow the world managed to make space for even more Star Wars toys. Can you believe it? But there’s more than the galaxy far, far away to tempt your wallet…

The New Game by the Rock Band Creators Made Me Feel Like a DJ God The New Game by the Rock Band Creators Made Me Feel Like a DJ God

Yesterday my coworker laid the DropMix board out on a table and started dropping cards. Immediately catchy music played from her phone’s speaker and three passing coworkers stopped dead in their tracks. As she removed a card and added another the music changed to accomodate the new beat and one person said “is that,…

All the Glorious New Star Wars: The Last Jedi Toys Revealed for Force Friday II (UPDATED) All the Glorious New Star Wars: The Last Jedi Toys Revealed for Force Friday II (UPDATED)

There has been an awakening, Star Wars fans—one that threatens the structural integrity of your wallet far more than it does the galaxy far, far away. That’s right: it’s Force Friday II, meaning that from 12:01 am tonight, September 1, the very first toys from The Last Jedi are going on sale. Get a look at everything…

An Exclusive Look at the Dark Side of the New Star Wars Action Figures An Exclusive Look at the Dark Side of the New Star Wars Action Figures

It’s September 1 tomorrow, which means it’s finally Force Friday II—the day tons of new, wonderful Star Wars: The Last Jedi toys are out. But while elsewhere you can see the heroes of the galaxy far, far away in figure-based action, io9 can exclusively reveal a few of the new (mostly) villainous toys making their way…

A Hulking Gladiator Hulk Figure, the Return of Tickle Me Elmo, and all the Best Toys of the Week A Hulking Gladiator Hulk Figure, the Return of Tickle Me Elmo, and all the Best Toys of the Week

Second only to Toy Fair back in February, this past weekend’s San Diego Comic-Con brought us more toy news than our wallets can reasonably take. Many of the reveals were only available on the convention floor, but there will still plenty of announcements you can look forward to as we creep closer to the holidays.…

Hasbro's Own Convention Will Sell You a Giant Transformer That Actually Charges Your Phone Hasbro's Own Convention Will Sell You a Giant Transformer That Actually Charges Your Phone

Hasbro’s first HasCon is on the way, and what would a convention dedicated to toys be without a few exclusives of its own? Everything from Star Wars to My Little Pony to Magic: The Gathering will have exclusive merchandise at the convention, but the best of all: an Optimus Prime toy that’s part robot, part working…

Sunday's Biggest News, Trailers, and All the Other Stuff From Comic-Con 2017 Sunday's Biggest News, Trailers, and All the Other Stuff From Comic-Con 2017

I’m going to let you in on a little secret. Sunday’s actually the best day to attend Comic-Con. “But Charles,” you’re surely saying to yourself. “All of the explosive new stuff comes out on Saturday!”

The Coolest Marvel Toys Revealed at This Year's San Diego Comic-Con The Coolest Marvel Toys Revealed at This Year's San Diego Comic-Con

Comic-Con means toys: Not just the ones you line up a zillion hours for to get at the convention, but all the toys you discover that are on their way to threaten your savings account over the next few months. We’ve seen badass generals, giant robots, and even shapely butts so far, but now it’s Marvel’s turn!

General Leia Is Getting the Badass Star Wars Action Figure She Truly Deserves General Leia Is Getting the Badass Star Wars Action Figure She Truly Deserves

In The Force Awakens, we learned Leia Organa had spent the 30 years since Return of the Jedi kicking ass and taking names as the head of the Resistance. But even though it’s been over two years since the movie, the mighty General has yet to get an action figure of her awesome, elder self. Hasbro’s finally decided to…

We Would Like All of These New Star Wars and Thor: Ragnarok Toys as Soon as Possible, Please We Would Like All of These New Star Wars and Thor: Ragnarok Toys as Soon as Possible, Please

Comic-Con isn’t just the home of amazing exclusive toys that you have to line up for hours to get even a chance of getting—it’s also home to toys you’ll be able to spend a great deal of money on in the near and distant future! We stopped by Hasbro’s annual breakfast preview to see what was on the way for Star Wars and…

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